whew. it sure has been a while! but i am still here :) just been working like crazy getting ready for the national stationery show (just over a month away!!!! ahhh!) there is SO much going on behind the scenes over here and hope to start posting some pics (if i remember to take them!) of all this stuff very soon! so what has kept me so busy you ask? i have been working on an entirely brand-spankin’-new line of wedding stationery (which i hope to debut ALL of at the show, but it is still TBD just how many will be completely polished and ready for the world…BUT i will tell you there are 60 designs in the works! and some of those designs will also (eventually) be offered as DIY imprintables, as well as notepads and some other fun items. i cannot wait to get this all done and ready to show you!
so, how about a little more detail on the new stuff?
this entire process of developing the new stationery line has been based on one main idea :: a fresh, simple approach to wedding stationery. not only in look and colors, but also in the shopping and ordering process. i wanted a new idea that i could wrap my collection around that wouldn’t feel as overwhelming and cumbersome as some of the giant albums out there. so i decided to shake things up and create a style library —you guessed it!— with books organized by style/theme! with the way weddings continue to evolve and become more and more personal, it just feels right and new and fresh…and a way to really focus on personal style when looking for the perfect wedding stationery. each book within the library will also be a bit streamlined (15-20 designs per book) with its own color palette, papers and fonts selected specifically for each style. pricing and options will be clear and simple too! all designs will be offered with flat printing with some available in letterpress and thermography. as i mentioned, the initial roll out at NSS is TBD as i polish them up but hope to initially include four styles—perfectly preppy, completely classic, well traveled, and very vintage. and the line will continue to evolve into a full library of styles with something for everyone!! the books will be offered to retailers individually or as a set for a special rate.
the designs will be available for wholesale, thru retailers and on my new site. (eeeeek!) yes, that is what else has been going on—a complete rebranding, new site + blog are in the works! my new look along with my new line will debut at the show…and for the site, i will likely do a soft launch right before NSS and have the fully functioning, shiny new site ready just after!
so. that’s the scoop! stay tuned for more NSS updates and be sure to stop by my booth #2154 and checkout some books from the style library and my shiny new look! :)