01/12/2013

nss prep school :: budgeting

Posted in NSS national stationery show, wholesale tagged , , , , , , , at 12:30 am by meant to be sent

hello all! it’s approaching that time of year again…time to prep for a major paper-palooza….at NSS of course! so i’m picking back up on my NSS series from last year (oops! i promise to try and post tons more!) and i thought it’d be great to pick up with a post on budgeting.

this is a somewhat tricky topic because it all depends on the individual. BUT. there seems to be an overall budget range that i fell into and have heard many other first-time and repeat exhibitor friends say they landed on as well.

i thought since we’re all creative types, it might be fun to look at a visual representation of a basic budget….enter, the nss by the numbers infographic! i had a lot of fun putting this together and was a great refresher on budgeting for my own planning purposes for this year’s show!

this is of course in no way affiliated with nss and is just a basic budget based on my own show expenses. so, take what you will from it and hopefully it will help you to see about how much to expect to spend in some general categories.

nss_infographic

the infographic is divided into these categories:

  • booth costs: booth fee, walls, electric, lighting, furniture, flooring, fixtures, general supplies (office type stuff, like pens, scissors, stapler, xacto knife, ruler etc., along with every kind of adhesive under the sun for quick booth repairs if needed)
  • marketing: preshow mailer, catalog, press kits, order forms, line sheet, giveaway, business cards
  • travel + shipping: your travel / airfare / cabs, shipping (freight and/or shipped boxes)
  • lodging: hotel / apartment, food

one thing the infogrpahic does not include is cost of actual products. this is SO different from person to person, so there’s no good way to put a number to it. so that will need to be figured separately — and should be anyway, since it is likely not part of the SHOW cost as much as part of the cost of goods you’ll (hopefully) sell!

that being said, producing products for the show CAN be a big cost, so definitely consider it in your overall budget! especially if you are producing invitation albums with all new designs, or doing cards with specialty printing like letterpress or foil. because, you’ll want to be able to represent the actual finished product, and with letterpress for example there’s really no quickie way  to fake it til you make it…so, you will likely have to do a full run pre-show . which can really add up when running several new designs.

however, if your products are flat printed, digital is a great way to run samples of your work for minimal cost just for the show and then do a full offset (or larger digital) run after you gauge interest at the show. either way, plan to drop some cash on product production!

some other things to consider are: parking (at the airport or in the city if you drive), entertainment (there are lots of fun things to see and do in NYC along with events and parties during the show!), also, consider the many opportunities to enter awards shows and other competitions during the show — some are even FREE!!!

there will inevitably be some unexpected costs and things you may have to add on-site or ship last minute (which always costs more than doing ahead of time!) but in general, this should be a pretty good guide to how much you can expect to spend to exhibit at NSS in an 8×10 booth with foam walls and hang out in NYC for 6 days.

i hope you find this helpful! another post coming up soon with a bit more detail budgeting and more specific costs!

01/11/2013

happy new year + an update

Posted in NSS national stationery show, wholesale tagged , , , , , , at 11:20 pm by meant to be sent

Image

oh, hello! sorry i’ve been a little quiet over here! the end of the year was crazy!! and have been spending the beginning of 2013 wrapping up a few projects and planning and organizing for the year ahead.

but wanted to pop in to wish every one a big huge super HAPPY new year! i hope your holidays were amazing and that your year is off to a great start!

i thought about doing a year-in-review post like i’ve done the last couple years, but instead i thought it’d be fun to focus on the NEW year and what’s next! it IS after all a shiny new year! :)

so what’s new? well, one of the big things i’m working on is planning for my return to the national stationery show in nyc in may! and i’m SO excited to go back!!! i took last year off from exhibiting but did a virtual booth to mix things up a bit and allow me to focus on a whole new line of paper goodness….appropriately called paper goodies! i’m so excited about it!!! it’s been a big project thats been in development since last spring/summer!! i cannot wait to launch it at NSS this year! eeeek!!

also in development, my brand new shop! where you’ll find allll the paper goodies and all sorts of other new stuff! including the line of wedding invitations i launched at nss in 2011!

and, another exciting announcement coming next week…just can’t share quite yet! so check back in sooooooon!!!

also, one of my goals for this year is to blog more, so i am super hoping i can stick to that and get my new blog design launched too. nothing like a new space to inspire new posts!!

in the meantime, if you’d like to be the first to hear about the shop launch, you can sign up for the shop announcement email and get a fun surprise deal after the launch!

xo
robyn

12/07/2012

shiny and new

Posted in holiday shopping, meant to be sent tagged , , , , , , , , , , , at 10:38 pm by meant to be sent

just a few fun snaps of some of our shiny new holiday items and iphone cases!

checkout the new gift tags and holiday cards with shiny gold foil accents and our festive gift wrap sheets! and our new iphone cases are available for iphone 4 and 5!

get ’em all in our popup shop!

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11/26/2012

just a few of my favorite things…

Posted in fashion, fave things, favorite things, shopping tagged , , , , , , , , , , , , , at 8:53 pm by meant to be sent

’tis the season for shopping and gift giving (and receiving!!)…here are some faves that i’ve stumbled on in all the holiday shoping madness (and may or may not be hoping to find in my stocking or under the tree this year) :)

happy shopping!

images:
1. coin purse  /  2. iphone case  /  3.  gloves  /  4. personalized notepad  /
5. keyring  /  6. ballet flats  /  7. sparkly belt  /  8. sunglasses

11/25/2012

cyber monday sale!

Posted in special event at 9:43 pm by meant to be sent

 

in case you missed out on our cyber monday email…

shop now through 11/30/2012 and get  20% off shop wide AND FREE PERSONALIZATION* on all of our boxed holiday cards! stock up and save with fun gifts like iphone cases and personalized notepads for everyone on your list too! and, don’t forget about giftwrap and tags to dress it all up!

just use code YAYHOORAY at check out and be sure to include your short personalized message* for holiday card orders in the notes at checkout!

don’t forget to signup in the sidebar for our email updates to stay in the loop!

happy shopping!

xo
mtbs

*personalization is available on any of our boxed, blank-inside holiday cards. we’ll print your short personal message inside in our standard font and black ink. 20% off and free personalization ends on 11/30/2012.

11/23/2012

GIVEAWAY!

Posted in giveaway, meant to be sent, special event tagged , , , , , at 4:05 pm by meant to be sent

not only are we having a great sale on our iphone cases, but there’s an awesome GIVEAWAY in the works too! you can win any one of our 25 new iphone case designs!! head on over to my friend amanda’s awesome new blog Realistically Domestic and enter to win! good luck!!

xo
mtbs

black friday sale!!

Posted in meant to be sent, special event tagged , , , , at 3:13 pm by meant to be sent

black friday sale! 30% off iphone cases!

in case you missed our black friday email…take 30% off all iphone cases today only! use code COLORFULFRIDAY… OR use our popup shop discount shop-wide for a 20% discount off your whole purchase with code YAYHOORAY.

signup in the sidebar for our email updates to stay in the loop!

happy shopping!

xo
mtbs

11/18/2012

holiday popup shop is open!

Posted in meant to be sent tagged , , , , , at 4:40 pm by meant to be sent

Image

our full shop is still being polished up but in the meantime we’ve launched a popup shop just for the holidays!

it’s filled with superfun gift tags, holiday cards and gift wrap, and our brand new line of iphone cases! (psst…these are available in our etsy shop, too!) and more new products to come…

and because we’re so super excited, you get a discount!! use code YAYHOORAY for a 20% off your whole purchase! (through 11/30/12)

happy shopping!

xo
robyn

10/18/2012

new shop :: sign up for deals + steals

Posted in meant to be sent tagged , , , , , , , , , , , , at 9:59 am by meant to be sent

holy moly it’s been forever since i’ve posted!! so sorry for the quiet around here… but, i promise it’s all for good reason! i’ve been working super hard on tons of new products to fill up the shiny new shop that is nearing completion!!!!

there are SO many fun new products that i can barely contain my excitement! including the new line of paper goodies launching this fall! (eeeeee!) there’ll be notepads, notebooks, note card sets and a HOLIDAY line (!!) with gift wrap, gift tags and greeting cards and photo cards you can customize! it’s full of sweet treats for your paper cravings all in delicious new designs!!

hmmm what else. OH. also making a debut, will be some sweet accessories! iphone and ipad cases (double eeeeee!!!) and some treats for your home and office, too!

you don’t want to miss all that’s new, so be sure to check out our launch page and sign up to be the first to know about the grand opening and get a special deal!

share with all your pals and help me get the word out too! :)

xo
robyn

07/18/2012

yay hooray! my shiny new site is LIVE!!!

Posted in branding, business, meant to be sent tagged , , , , at 3:04 pm by meant to be sent

yay hooray!! it’s been a looooonng time coming, but it’s finally here!!! the shiny new meant to be sent website is live!

i am so beyond excited to announce the new site and can’t wait to hear what you all think of it!

the site is the result of a pretty epic design collaboration that started well over a year ago. (YES. a YEAR.) that’s when i realized that, as a designer, it’s pretty hard to design for yourself. so after much searching for the perfect partners, i finally enlisted the help of some fab designers to help bring my vision to life!

and some pretty big thank yous are in order…

first things first…
mtbs got a complete overhaul, so it started with branding. i had a LOT of ideas of what i wanted for my new look and kendra from hi design helped me sort it all out. we worked closely together to come up with the new design…it turned out that two heads were better than one and our collaboration was the perfect look. she also brought my pattern ideas to life and put together an amazing color and font palette. i can’t thank kendra enough for her patience, ideas and general awesomeness. major xo :D

then came the site…
once i had the general look nailed down, i collaborated with lauren at aeolidia on the site design. lauren was equally awesome and i loved working with her! she took my zillion ideas and plans and molded them into something amazing. and, was so patient! her willingness to collaborate made it so fun to bounce things back and forth until we came up with a look that was just right. huge thanks to lauren and aeolidia for all their help and guidance in this huge project!! thank you! thank you! thank you!!!

soooo…
what took a year?! good question :) i wrapped up working with those fab girls quite a while ago, but launching a new site is a TON of work. i had all sorts of delays on my end and still had a few pages to design…then, the more time that passed the more my brand evolved as did the site design. so some tweaks here and refinement there and a TON of work in to styling the content areas to make it all flow in a cohesive but unique structure…and…then there was the photography debacle of 2011. it took forever to find just the right photographer and stylist (more on this in another post!!) enter caroline & evan photography and lauren from every last detail…these girls ROCK. they were just the combo i was looking for and the last piece of the puzzle…and then…

there was the coding. oh my the coding…i have a basic understanding of coding, but um..yea, no. i stay out of that! that was alllll joseph from the producer studio. and he did an amazing job. i can’t thank him enough for all his hard work, patience and insight. seriously awesome work!

and…

tada! the new meant to be sent
so what’s shiny and new? everything!! the new site is a cozy new home for my designs with a focus on custom work. it’s alllll about the pretty pictures…of course there’s details and info and all that, but it’s really a place to show the work.

be sure and check out our readymade (style library and signature) and custom wedding + party invitations…and if you’re a retailer, be sure to check out our wholesale section! we’ve also got a list of stores where you can buy the new style library designs (with more coming soon!) and tons of details about ordering custom designs.

that’s not all…our new online shop is just around the corner, launching later this summer! it’ll be packed with all of the style library and signature collection designs along with a whole new line of paper goodies — notebooks, notepads, cards, giftwrap and more! i cannot wait to share it with you!

be sure to sign up for our newsletter to stay in the loop and be the first to hear about all the deals and steals and when the new shop is open!

have a look around! i hope you love it!
xo
robyn

06/10/2012

meet the style library designs :: yacht club

Posted in style library collection, wedding invites, wholesale tagged , , , , , , , , , , , , , at 6:56 pm by meant to be sent

next up, from the perfectly preppy collection — the yacht club design.

……………………………………………………………………………………………….

ahoy mate! with a love for all things nautical and a life full of adventures,
a wedding aboard a yacht was a must for this couple. their their style is
simple, but full of personality, so mixed typography and simple graphics
are the perfect combo to pull this look together.

……………………………………………………………………………………………….

about the style library…
at mtbs, we are all about color, pattern, simplicity and something for every style and budget. so this, and all of our designs can be customized with colors and fonts and printing to fit with your personal style. then, dress it up even more! add envelope liners, bellybands and backing layers to mix and match pattern and color to create a one of a kind look!

each of these designs (and more!) will be available in our online shop (launching this summer!!) and are already in stores nation wide! check out our list of stores on our website (launching this week!) to find a retailer near you! or contact us directly if there’s not a retailer near you :)

if you’re a retailer interested in carrying our line, please contact us and let us know which albums or products you are interested in!

awesome photos by caroline & evan photography / styled by every last detail

05/29/2012

meet the style library designs :: park avenue

Posted in style library collection, wedding invites, wholesale tagged , , , , , , , , , , , , , , at 8:07 pm by meant to be sent

next up, from the perfectly preppy collection — the park avenue design.

……………………………………………………………………………………………….

the park avenue design was created for a preppy pair with park avenue style. they’re not afraid of color, or mixing stripes and polkadots for that matter! and are likely to be found weekending in the hamptons and jcrew is surely their favorite shopping spot.

……………………………………………………………………………………………….

about the style library…
at mtbs, we are all about color, pattern, simplicity and something for every style and budget. so this, and all of our designs can be customized with colors and fonts and printing to fit with your personal style. then, dress it up even more! add envelope liners, bellybands and backing layers to mix and match pattern and color to create a one of a kind look!

each of these designs (and more!) will be available in our online shop (launching this summer!!) and are already in stores nation wide! check out our list of stores on our website (launching this week!) to find a retailer near you! or contact us directly if there’s not a retailer near you :)

if you’re a retailer interested in carrying our line, please contact us and let us know which albums or products you are interested in!

awesome photos by caroline & evan photography / styled by every last detail

05/27/2012

meet the style library designs!

Posted in style library collection, wedding invites, wholesale tagged , , , , , , , , , , , at 8:08 pm by meant to be sent

long long overdue, but better late than never :)  …a new series highlighting each and every one of the style library collection designs!

first up, from the perfectly preppy collection — the row house design.

……………………………………………………………………………………………….

the row house design was inspired by the chic parties that i imagine take place in the quaint row houses in new york’s upper east side. a silhouette is the focus of the design…it’s paired with crisp barbershop stripes and bold colors…making row house a perfect invitation suite for a couple with a uniquely modern, super-polished yet fun style.

……………………………………………………………………………………………….

at mtbs, we are all about color, pattern and simplicity and something for every style and budget. so this, and all of our designs can be customized with colors and fonts and printing to fit with your style. then, dress it up even more! add envelope liners, bellybands and backing layers to mix and match pattern and color to create a one of a kind look!

each of these designs (and more!) will be available in our online shop (launching this summer!!) and are already in stores nation wide! check out our list of stores on our website (launching next week!) to find a retailer near you! or contact us directly if there’s not a retailer near you :)

if you’re a retailer interested in carrying our line, please contact us and let us know which albums or products you are interested in!

awesome photos by caroline & evan photography / styled by every last detail

05/20/2012

NSS 2012

Posted in meant to be sent, NSS national stationery show, wholesale tagged , , , , , , , , , , , , , , at 2:26 pm by meant to be sent

it’s that time of year again…time for the biggest paper party around — the national stationery show! the party’s in NYC but this year, we’re doing something a little different…a VIRTUAL BOOTH! (a little preview of the site above!) we couldn’t make it to the show this year, but we  have a ton of fun things in the works and still wanted a way to for retailers, press, reps and the like to be able to see what we’re up to! the result: a virtual booth you can check out right from your computer!!

we’re working on a whole new line of paper goodies — sweet treats for your paper cravings — that includes notebooks, notepads, matchbook notes, giftwrap sheets + tags, and flat and folded notecards and greeting cards! the booth is just a preview of the new goodies that are shipping this fall, but you can pre-order now to be the first to carry these in your shop!

we’re really sad to miss the big show, but super excited about all that’s shiny and new at mtbs and hope you’ll check out our virtual booth! you need a password, so if you didn’t get our mailer and are a retailer, member of the press or rep, contact us to get the secret password!

also, launching in just a few days…the brand new meanttobesent.com!

stay tuned…so much going on around here! :D

xo
robyn

03/06/2012

make a list, check it twice

Posted in business, NSS national stationery show, wholesale tagged , , , , , at 9:31 pm by meant to be sent

with three months to go until NSS 2012, it’s time to kick off my prep post series…and what better place to start than with a list?! being organized and on top of things is super important to maintaining any kind of sanity while getting ready to exhibit. especially if it’s your first time.

for me, it’s more organized chaos, but the lists are the glue that helps me hold it all together :) i’ll make all sorts of lists throughout the process, but this first one is one of the most important. why? it holds all of the major to-do items according to GLM’s timeline and due dates associated with them. meeting these dates (if using their services — which some you have no choice but to use them!) will save you money in the long-run. missing a date will either cost you more money and/or cause you to lose out on that service. the second list is my OWN basic show plan. a general list of things to do to help keep me focused and on track.

so…..you guessed it…

tip #1 :: make a list! or borrow mine :) either way, do your very best to stay organized and hold yourself to the lists as best you can throughout the process. it is by no means a perfect science, so adjustments will be made as needed, but, there are some things that are set in stone, so keep those top of mind!

NOTE :: the lists below only includes things that apply to my booth, so if you’re getting ready to exhibit, be sure to read through the setup manual thoroughly to make sure you have all the dates and info you need! (plus, sometimes they update them so keep an eye on the NSS site!)

click on the images to enlarge them!

 

03/04/2012

Posted in business, NSS national stationery show, wholesale tagged , , , at 11:07 pm by meant to be sent

it’s that time of year again…time to get ready for the national stationery show!!

this year, i’ll be writing a series of posts sharing lots of tips as well as chronicling my adventures as i get ready for the show this may. i’d planned to do this last year but time definitely got away from me while getting ready for my first show. hopefully things will be much less crazy this time around! stay tuned to find out!

01/12/2012

bachelorette wedding :: deanna pappas

Posted in wedding invites tagged , , , , , at 2:41 pm by meant to be sent

i mentioned a while back that i was working on a super exciting project…i’ve been on the edge of my seat waiting to share the details and now i can!!! eeeeeeeeeek!  i’ll be doing my own post very soon, with all sorts of behind the scenes pictures and background details…but in case you missed it, the whole wedding was featured on green wedding shoes yesterday. SUCH a great post with amazing photos by callaway gable. you must check it out!

it was so exciting to be a part of all this and to get to go to the wedding was SO neat. truly an amazing event that we’ll never forget! thanks so much to deanna and stephen for inviting us! wishing you guys a long life of love and happiness together!

photo from green wedding shoes / by callaway gable

01/03/2012

shop the sample room

Posted in random tagged , , , , , , , , , , , , , at 12:10 am by meant to be sent

i’m starting off the year trying to get organized and i finally got around to going thru a good chunk of my leftover stock from  projects over the past few years…that means there are lots of odds-n-ends for sale in my etsy shop!

head on over and check it all out (and please excuse the iphone pics!) most items are perfect for a small quantity project or making samples, but there are some larger quantities mixed in there too! lots of metallic envelopes and card stock…some matte and linen too. and soon will have some fun sample packs stuffed with pocket folds, envelopes, belly bands, seals and various scrap cards perfect for making sample invitations — perfect if you’re just starting out or just feeling creative :)

i’ll be adding more stuff this week too (even a corner rounder and a silhouette sd!), so keep checking back!

happy shopping! :)

01/02/2012

hello 2012!

Posted in random at 1:28 pm by meant to be sent

 

just dropping in to say hello and happy new year!!!

it’s the last day of my holiday break, and i’m spending it relaxing and doing a teeny bit of work to get organized for the year ahead. i’ll be kicking off the year with the launch of my new site (almost ready…so excited!) AND this will be the first wedding season with the new line in stores! i cannot wait to see how it does!

what are you excited for in the new year?

hope you are having a great start to the year!
happy 2012!

01/01/2012

2011 :: what. a. year!

Posted in meant to be sent, NSS national stationery show tagged , , , , , at 12:06 am by meant to be sent

ahhh! i can’t believe the new year is here! 2011 just flew by. and what a year it was…a crazy-amazing-beyond busy-scary-stressful-super exciting-fun-full-of-new-things year!

i had some big plans for mtbs this year, which took up pretty much every minute of every day of the first half of the year! from january til about june i was busy re-branding, designing a new line of invitations and getting ready for my very first national stationery show. pure insanity, but somehow it all came together and i went to new york in may with a collection of four new wedding albums filled with over 500 paper goodies, a small line of boxed invites…and a shiny new brand that evolved out of a super-fun collaboration with the kendra at hi design…just in time for the show!

me in my booth with one of my albums

 

my booth!

the show was awesome. a total whirlwind and an amazingly-exciting (and stressful!) experience that i learned SO much from…best of all, i made great connections and lots of new friends!!

chandra greer’s nss party! so fun!

whew. a quick sigh of relief after nss…then the epic assembly line began for most (ok, all) of my summer. at the end of summer, i had made 16 books from thousands of pieces and sent them off to their new homes at stores around the country. (eeeek!)

a look behind the scenes…

stacks of pages ready to have tons of invites stuck to ’em!

 

teeny tiny paper swatches stuck on a style board

 

16 feet of tables with stacks of collated pages ready to go in the binders!

 

the amelia collection pages in the binder and ready to go!

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in the midst of that i was working on a super exciting project — my first celebrity wedding!!! specifically, deanna pappas from the bachelor and bachelorette!! i was SO thrilled to get to work with deanna and stephen on their wedding stationery—it is my favorite design to date! i did her save the dates, invites, escort cards, table numbers, treat bags, and thank you notes. i just looooved the way it all came together! (below are some behind the scenes pics…a big post on all the details coming soon!)

as if that wasn’t exciting enough, we were invited to the wedding!!!  it. was. awesome. such an neat experience and a truly amazing wedding. deanna and stephen are such fun and genuine people…as were all of the guests! really just a great crowd…i mean, how could it not be with the likes of leslie and earl (“mr frostings”) from fantasy frostings who made the cake (seriously amazing cake, you guys) and my twitter pal kelly! SUCH a fun girl!

to top it off, deanna wrote the sweetest post for wedzilla about working with me. you can see the inspiration board there that started it all! the wedding was shot by callaway gable and covered exclusively in Us Weekly (where you could kinda see the table numbers i did!) and is going to be on green wedding shoes in january! can’t wait!

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and lastly, meant to be creative (my branding + design biz) was buzzing this year too! i plan to grow that more in 2012 and can’t wait to show the new brands and websites i’ve been working on as soon as my new site launches in january!

oh! speaking of which, the new site and shop where you can buy—and customize!! — all of the new collection and some old faves— has been another big project that has taken up a good part of the year. seeing as there are just not enough hours in the day (or year!) i’ve been working on the site in another fun design collaboration—this time with aeolidia!  they were a huge help. it’s almost ready…just designing away and putting the finishing touches on for the big launch! after that, this ol’ blog will get a facelift too!

such a great and eventful year that wouldn’t have been possible without the support from my friends and family. a huge thank you to all of them and especially to my boyfriend jon for all of his support and help thru all the craziness!  i’m so proud and grateful for all i’ve been able to do this year and can’t wait to see what 2012 has in store…
hopefully a vacation! :) oooo maybe here? that would do :)

i hope you all had a great year! here’s to an even better 2012! have a safe and super happy new year!
cheers! xo

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