04/06/2011

NSS update!

Posted in NSS national stationery show, wedding invites, wholesale tagged , , , , , , , , , , , , , at 10:49 am by meant to be sent

whew. it sure has been a while! but i am still here :) just been working like crazy getting ready for the national stationery show (just over a month away!!!! ahhh!) there is SO much going on behind the scenes over here and hope to start posting some pics (if i remember to take them!) of all this stuff very soon! so what has kept me so busy you ask? i have been working on an entirely brand-spankin’-new line of wedding stationery (which i hope to debut ALL of at the show, but it is still TBD just how many will be completely polished and ready for the world…BUT i will tell you there are 60 designs in the works! and some of those designs will also (eventually) be offered as DIY imprintables, as well as notepads and some other fun items. i cannot wait to get this all done and ready to show you!

so, how about a little more detail on the new stuff?
this entire process of developing the new stationery line has been based on one main idea :: a fresh, simple approach to wedding stationery. not only in look and colors, but also in the shopping and ordering process. i wanted a new idea that i could wrap my collection around that wouldn’t feel as overwhelming and cumbersome as some of the giant albums out there. so i decided to shake things up and create a style library —you guessed it!— with books organized by style/theme! with the way weddings continue to evolve and become more and more personal, it just feels right and new and fresh…and a way to really focus on personal style when looking for the perfect wedding stationery. each book within the library will also be a bit streamlined (15-20 designs per book) with its own color palette, papers and fonts selected specifically for each style. pricing and options will be clear and simple too! all designs will be offered with flat printing with some available in letterpress and thermography. as i mentioned, the initial roll out at NSS is TBD as i polish them up but hope to initially include  four styles—perfectly preppy, completely classic, well traveled, and very vintage. and the line will continue to evolve into a full library of styles with something for everyone!! the books will be offered to retailers individually or as a set for a special rate.

the designs will be available for wholesale, thru retailers and on my new site. (eeeeek!) yes, that is what else has been going on—a complete rebranding, new site + blog are in the works! my new look along with my new line will debut at the show…and for the site, i will likely do a soft launch right before NSS and have the fully functioning, shiny new site ready just after!

so. that’s the scoop! stay tuned for more NSS updates and be sure to stop by my booth #2154 and checkout some books from the style library and my shiny new look! :)

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09/20/2010

big big things happening at mtbs!

Posted in advertising, branding, wedding invites, wholesale tagged , , , , , , , , , , , , at 11:41 am by meant to be sent

ok, i just can’t contain myself any longer. there are so many new and exciting things in the works at mtbs i can hardly stand it :) that being said, i can’t help but give a teeny tiny sneak peek at what i am up to…


eeeeek! ok, branding makes me happy (if you couldn’t tell!) and has always been a passion of mine. i just love the idea of creating a whole new look and bringing a brand to life with its own unique personality…logos, color schemes, typography, identity systems, style guides…i love it all!

starting in november, i will begin offering branding packages for small businesses…at first i will be taking on just a small number of branding clients, and will open up more slots in the new year. so if you are interested, step right up! email me for package pricing, to reserve your spot and get the ball rolling. (and get a special discount for the first group of clients too!)


and speaking of branding…you will soon see a fresh new look for meant to be sent too! it’s been a few years and is time for a bit of a polishing. so stay tuned for that plus a whole new site and blog design too! hoping to launch all of that fun stuff in early 2011!


i am SO excited to be adding wholesale to my business!! it is a whole new world that i cannot wait to explore. i am in the process of designing all sorts of fresh new pieces for my stationery albums and eventually packaged cards and DIY kits too! if you are interested in preliminary wholesale information email me for details and more info about what i have planned as well as anticipated launch dates. { a little hint } you can count on bold colors, fun patterns, layers, texture, sweet details and TONS of fun typography…


along with a new blog design, i will also be adding space for a small amount of ads for all of you fabulous wedding vendors out there! more information to come on that…but of course feel free to email me any time if you are interested!

and, there’s even more in the works! but for now…back to regularly scheduled programing…up tomorrow :: tuesdayshoesday, of course!


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